Understand the HIPAA Privacy Rule and the Use of Tracking Technologies

If you are a healthcare organization that has vendors providing services that utilize tracking technologies, you must understand the requirements found within the HIPAA Privacy Rule. Tracking technologies are used to collect and analyse information about how users interact with covered entities websites or mobile applications.

Tracking technologies collect information and track users in various ways, many of which are not apparent to the website or mobile app user. Websites commonly use tracking technologies such as cookies, web beacons or tracking pixels, session replay scripts, and fingerprinting scripts to track and collect information from users.

Covered entities are required to comply with the HIPAA Rules when using tracking technologies. This includes complying with the HIPAA Privacy, Security, and Breach Notification requirements when using tracking technologies that access to protected health information.

Having a systematic process to handle the use of this type of technology to ensure a healthcare organization’s protected health information is being properly accessed and secured by third parties is critical.

Understanding how the HIPAA Privacy Rule is applied in these circumstances can get confusing. This webinar will cover specific requirements of the Code of Federal Regulations and how they apply to tracking technologies.

Webinar Objectives

• Definitions, Rules, CFR, & Acronyms
• What is a Tracking Technology?
• What is Protected Health Information that is captured with tracking technologies?
• How is the HIPAA Privacy Rule applied to regulated entities use of tracking technologies?
• Marketing and HIPAA compliance.
• HIPAA compliance obligations for regulated entities when using tracking technologies.
• Technical aspects of compliance and tracking technologies
• How to determine if a vendor is a HIPAA Business Associate.
• Understanding the Business Associate Agreement (BAA) process and making sure mandated requirements are in place.
• Government enforcement
• Q&A

Webinar Highlights

• Learn from an expert who has served as a HIPAA Compliance Officer in a large organization.
• Learn how to recognize tracking technologies in the healthcare sector.
• Learn how to identify a vendor providing tracking technologies.
• Learn about government enforcement and by whom

Who Should Attend

• Compliance Officer
• HIPAA Privacy Officer
• HIPAA Security Officer
• Practice Managers
• Information Systems Manager
• Chief Information Officer
• General Counsel/lawyer
• Practice Management Consultants
• Healthcare Marketing Department staff
• Website Managers
• Website hosting companies
• Healthcare Technology Companies